Price LeBlanc Toyota in Baton Rouge, LA

Welcome to Price LeBlanc Toyota – where customer service and satisfaction are our number one priority. Our website is part of our ongoing effort to make shopping for your new Toyota as easy and convenient as possible.

We love being a part of the Baton Rouge community! Price LeBlanc Toyota invites our Baton Rouge, Gonzales, Prairieville, and Denham Springs, LA customers to learn about us and why we love providing you with great sales, service and parts. Shop with us, and get great prices on new Toyota cars, trucks, and SUVs. Visit us and test drive your favorite Toyota, like a RAV4, Tacoma, Tundra, Camry, Highlander, and more.

Price LeBlanc Toyota has been in the Baton Rouge community for over 50 years. Price LeBlanc Toyota is the proud recipient of Toyota President’s Award numerous times and we have been a member of the Gulf States Toyota Pinnacle Club for over 25 years. We’re serving Gonzales, Prairieville and Denham Springs neighbors!

We are located on 12 acres of land at 13250 Airline Hwy in Baton Rouge, just south of Siegen Lane. We have a 40,000 square foot state of the art service department with 57 service bays to service more vehicles in a timely manner. Our customers can enjoy waiting areas with flat screen televisions, wireless internet and a children’s play area. We even have a restaurant located inside our dealership. New York Bagel Co. serves our customers 7am-8pm Monday through Saturday and has a large menu with many delicious breakfast, lunch and dinner items available for purchase.

Did you know that with every new or used vehicle purchase at Price LeBlanc Toyota, you will receive complimentary country sausage? Just a small token of our appreciation to our customers.

Price LeBlanc Toyota is fortunate to be located in such a wonderful community. It is our responsibility and privilege to give back to the community in which we live and work. We are proud to be involved with numerous charities such as the Epilepsy Foundation of Louisiana, the American Heart Association, the Cystic Fibrosis Foundation and many others.

The bottom line, it’s all about you…our customers.

In 2026, Price LeBlanc Automotive was honored with the Dealer of the Year Award by the Louisiana Automobile Dealers Association (LADA). This recognition reflects not only Brent’s leadership, but also his commitment to continuing the legacy of excellence, customer satisfaction, and community involvement that his father, Price LeBlanc, established.

Each year, LADA members nominate outstanding dealers from across the state, with the winner selected by LADA’s Board of Directors. To qualify, nominees must serve as the operating head of a franchised new vehicle dealership while demonstrating strong leadership and a genuine commitment to their customers and community.

Founded in 1937, the Louisiana Automobile Dealers Association (LADA) is a full-service trade association representing nearly 350 new motor vehicle and heavy truck dealerships throughout Louisiana, along with more than 100 allied associate members.

At Price LeBlanc Automotive, we’ve always believed in treating customers like family, supporting the communities we serve, and striving for excellence in everything we do. Brent’s recognition as LADA Dealer of the Year is a reflection of those values and the dedication of our entire team, who continue to build on the foundation that Price LeBlanc started 70 years ago.